Google has come up with the official solution of shrinking up long unwieldy URLs by launching their public URL shortner goo.gl, this will link only to official google products and services.
The shorter a URL, the easier it is to share and remember. The downside is, you often can’t tell what website you’re going to be redirected to. Google is using g.co to send you only to webpages that are owned by Google, and only it can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.
There’s no need to fret about the fate of goo.gl; and nothing is changing on that front. It will continue to be google public URL shortener that anybody can use to shorten URLs across the web.
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